The Rebranding of Monsanto. “Evil Personified”, Will the Public be Fooled?

The FT reports that Bayer, which has made a bid to take over Monsanto, has a relatively squeaky-clean brand, with ‘lots of positive connotations’. This, despite the company being rocked by scandal in 2001 when its cholesterol drug Lipobay was found to have serious side-effects and its production of a neonicotinoid insecticide which may have contributed to the […]

http://theinternationalreporter.org/2016/06/01/the-rebranding-of-monsanto-evil-personified-will-the-public-be-fooled/

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